Copywriting
Select Works
Team Canada x lululemon ☆
Full suite of digital and in-store marketing assets developed for the Paris 2024 Olympic and Paralympic Games.
LeBron James x Tonal ☆
Created a series of nine quippy, social-first videos for Tonal featuring LeBron James.
Tonal Web Copy ☆
Full web audit, brand voice development and copy development for Tonal’s website.
lululemon Take Space ☆
Created the internal platform and campaign for Black History Month.
☆ WNBA: A History of Firsts
Created a 30 second spot for the WNBA’s first official game in Canada.
☆ WNBA: More Than a Game
Created a 30 second spot for the WNBA’s second annual game in Canada.
☆ Stella Artois: Cheers to 25 Years
Created a 90 second spot to celebrate Stella Artois being on the Stock Exchange for 25 years.
☆ lululemon Naming
Naming for lululemon’s Zeroed In, a pinnacle men’s franchise.