Copywriting
Select Works
Paris 2024 Olympic and Paralympic Games ☆
Digital and in-store assets for lululemon’s Team Canada partnership.
LeBron James x Tonal ☆
A series of nine quippy, social-first videos for Tonal featuring LeBron James.
Tonal Web Copy ☆
Brand voice and copy development for Tonal’s website.
lululemon Take Space ☆
Internal platform development and campaign for Black History Month.
☆ WNBA: A History of Firsts
30 second broadcast spot for the WNBA’s first official game in Canada.
☆ WNBA: More Than a Game
30 second broadcast spot for the WNBA’s second annual game in Canada.
☆ Stella Artois: Cheers to 25 Years
90 second spot to celebrate Stella Artois being on the Stock Exchange for 25 years.
☆ lululemon Naming
Naming for lululemon’s Zeroed In, a pinnacle men’s franchise.