Campaigns
Select Works
Paris 2024 Olympic and Paralympic Games ☆
Concept creation and full suite of assets for the Team Canada x lululemon Outshine Gold campaign.
lululemon: Holiday 2025 Campaign ☆
Digital assets for lululemon’s 2025 holiday campaign and gift guide.
lululemon: Space to feel ☆
Concept creation and full suite of assets for lululemon’s global Summer 2026 yoga and Pilates campaign.
Tonal: LeBron James Social Videos ☆
A series of nine social-first videos for Tonal featuring LeBron James.
Tonal: Web Copy ☆
Brand voice and copy development for Tonal’s website.
lululemon: Take Space ☆
Internal platform and campaign development for Black History Month.
☆ Milano Cortina 2026 Olympic and Paralympic Games
Concept creation and full suite of assets for the Team Canada x lululemon Cut From The Cold campaign.
☆ WNBA: A History of Firsts
Concept creation and scripting for 30 second broadcast spot for the WNBA’s first official game in Canada.
☆ WNBA: More Than a Game
Concept creation and scripting for 30 second broadcast spot for the WNBA’s second annual game in Canada.
☆ Stella Artois: Cheers to 25 Years
90 second spot to celebrate 25 years on the Stock Exchange.
☆ lululemon: Naming
Naming for lululemon pinnacle products and franchises including: Zeroed In, Breezethrough, Sojourn, and Restfeel.
☆ Other clients
Include: Saje Natural Wellness, the Jr. NBA, Aviron, Melissa Simone